“Henny Penny the sky is falling, the sky is falling.” So the story went. Remember the story we read in our childhood where something fell on Henny Penny’s head when she was out in the field. And so she ran and reported the crisis to everyone she met.
I have thought about this encap secret of ours and the concern that letting the cat out of the bag might be a bad thing. Maybe the sky will fall.
Well let me share a personal experience:
I got a call a couple of months ago from this fellow named Jim McDannel who lives about 5 minutes from me. He wants to see a demo of the Cimex. The thought honestly flashed through my head right then “me and my big mouth” – “here’s a guy in my town that does commercial work, wants to do more commercial work, and now he knows about encapsulation too”. “What have I done”?
So I go out and meet Jim at one of his jobs. He likes what he sees. In fact he likes it so well that he whips out a credit card and purchases my demo machine right on the spot. Oh my goodness, he is now going to be running a Cimex machine in MY TOWN. The end is near!
So Jim drives away with my Cimex. And over the next few weeks I speak to Jim a few times and I see him post on the boards. Jim actually has the nerve to brag about jobs that he’s doing with the Cimex right here in my town. Why, he even had the audacity to post right here in this very thread – “Doing a 4 story Bldg on sat I’m actually looking forward to it this time” – OH MY!
Well Jim is now my Cimex competitor. But you know what, I also have many other competitors in my town. They are by and large all using HWE truckmount equipment. All of these truckmount guys have similar equipment and they all compete for the same customer base. And yet many of them have been successfully competing year after year with other local cleaners who have the very same tools, chemicals and training.
I’ve been in business for 21 years in a town with lots of competition. So I’m thinking that I will survive. Even though Jim will be doing a 4 story building with his Cimex this weekend; my carpet cleaning sales have been unaffected. So Jim may be my new competition, but I see him as more of a friend in the area. I will do whatever I can to help Jim. And in the short time that I’ve known him I get the impression that he’d be willing to help me too.
Another reason why I’m not all that concerned is that many carpet cleaners are so closed minded and tied to their HWE dogma that they will NEVER accept such an alternative method as encapsulation. Many cleaners also still have the mindset that there’s no way that they would ever clean a commercial carpet for less than .15 per sq ft. And I also think that most of the cleaners and the industry at large still has no idea about encapsulation. For instance here’s a post that I saw on the CCS board this afternoon...
Why do I feel guilty?
Posted by Lee Senter on August 22, 2003 - 03:07 PM
I met an IICRC instructor this week and I decided to show him the town and catch a ballgame.
As we were talking I am mentioning things like encapsulation and OP pad machine and he really has no idea what the hell these things are.
I mention the bulletin boards and ask him if he ever lurks around.
He says no, what are these bulletin boards.
So I gave him the addresses to Cleanfax, ICS and CCC.
I feel like I have just done the equivalent of getting someone high for the first time. For I know that he'll never escape.
I warned him.
So Henny Penny – perhaps the sky won't be falling after all. I think maybe we’re gonna all be okay.
And just one more thing...
Jim,
You better stay away from my customers or I’ll call my cousin Guido and he’ll give you a working over that you won’t soon forget.
Rick Gelinas