Well we finally have Releasit. It has taken more effort to get this product developed than I ever thought it would. But Releasit is now here and we're already shipping it, the first cases left this morning. I'm also offering a free sample if anyone would like a sample. Just go to the Sample page on the Releasit website, http://www.Releasit.com.

Developing a new product has been exciting and scary all at the same time. It's been kind of a scary thing wondering if it's going to turn out according to plan. Here are some of the concerns that have been running through my mind...

Will the ingredients all work together as well as the formulation in my mind sees it? Will the detergent handle a soil load well? Will it have enough foam? Will it form a brittle crystal? Do we have the right amount of Tea Tree in the formula to freshen the carpet while cleaning? Will the manufacturer be able to deliver the final product as good as the beta versions? Will the labeling look as good as the proofs? ETC.

Well I ran the new product through a few paces and so far it has lived up to my expectations in all areas except for the labeling. The silk screener had some problems and the labeling isn't perfect. Not such a big deal. I'm disappointed that they're not perfect, but I've been assured that the next order should turn out better.

As far as performance goes... Releasit cleans as good or better other encap products I've used. So I would rate it’s detergency as very good. Foaming is quite adequate, although it's not an overly foamy product.

The Tea Tree smell is awesome. Releasit has a light clean, natural smell, not overpowering. It leaves a light clean scent in the carpet and in the room. Here's a description of Tea Tree's properties: http://www.findarticles.com/cf_0/g2603/0001/2603000122/p1/article.jhtml

Another key component in Releasit that differentiates it from all other encap products is DuPont Zonyl. I felt that Zonyl could really help the formula. Here are some of the features of Zonyl from DuPont's website...

Reduced Dry Soiling
Many shampoos can cause a high rate of re-soiling after use due to residual surfactants left on the carpet or upholstery. The addition of ZONYL® to shampoos can reduce soiling in properly formulated shampoo. Field and laboratory evaluations of shampoos containing ZONYL® demonstrate a reduced re-soiling rate when compared untreated carpet and carpet shampooed without ZONYL as an additive.

Repellency
Depending upon the shampoo, ZONYL® will impart modest oil repellency to carpet or upholstery. Oil repellency an indication that oil-based stains will not be readily absorbed into the carpet or upholstery. This will enable oil-based stains to be cleaned easier when they first occur.

Cleaning
Although ZONYL® is not a cleaning agent, it can aid the overall cleaning process of the shampoo. ZONYL® will reduce the surface tension of water, which may aid in the wetting of textiles. Enhanced wetting may allow easier cleaning of the carpet or upholstery. Zonyl® fluoro-surfactants are far superior to non-fluorinated surfactants in wetting action, as well stability in harsh environments, both thermal and chemical. In most applications, these powerful surface-active agents are effective at very low concentrations.

Improved Re-cleaning
Carpets and upholstery that have been cleaned with shampoos containing ZONYL® clean easier on subsequent cleanings. Residual ZONYL® left on the carpet and upholstery aids in the cleaning of subsequent stains and soils.

So the bottom line is that I think Releasit will prove to be an EXCELLENT encapsulator! I’ve invested a lot of time and money into this product so I’m certainly hoping that it will be. I based the ideas for Releasit's formulation on what I've observed and learned from researching encapsulation and cleaning carpet with this method. And now as some of the cleaners begin to use Releasit I'll be anxious to hear what they think.

BTW I ordered 100 gallons on our first run (25 cases). We went through 9 cases in the first day so I just ordered 25 more cases. So we’re off to a great start.

I hope you all like it! Please keep me posted.

Thanks!






Rick Gelinas

Four jobs serviced with the production version of Releasit in the past two days. All I can say is WOW! This stuff rocks.



Rick Gelinas

Great news Rick, always a great feeling when something like this all comes together.

Sorry I was bragging a little there. You’re right Don, it is a great feeling when something like this works. A lot of thought went into this formula so I'm THRILLED to now see it performing even better than I expected! I’ll shut up now.



Rick Gelinas

Rick, I received Releasit yesterday. We will be using it on a high rise Apt this AM w/ the 15". I will let you know how we made out when I get back. I will tell you now, it has a great scent.
Later, John

Congradulations to you Rick !
We have put Releasit to the test now on one residential,and two commercial carpets. The Tea Tree Oil really gives a great scent,and my customers Say " Wow whats that scent"?
Foam, Wow as much as you could want or as little depending on the controlled conditions. Cleaning ability is as good as your top competitor. It really kicks butt! In fact I wanted to do at least three jobs before I would post my results. Last, but not least, I must tell you, that I have tested the following products in the glass,Spin Vac, Bridgeport,Crystal Dry, & Premium Blend.Releasit will break away from the glass and produce the crystal where others will cling. I knew you would have to shine in this area since that was your ruler as a final result.
Final results are that I have always ranked Crystal Dry & Spin Vac as my best, But now I will give Releasit a notch above Spin Vac, and equal to Crystal Dry. Not to worry because I can't afford Crystal Dry as my main product.
You did good Rick,you have a lot to be proud of. If I didn't believe in it I simply would not have responded with a post.
You and your customers will do great with Releasit!
Thanks, John Luce

John,

I had some very specific ideas of what I wanted to accomplish with Releasit. I had hoped that our formulation would excel in the key areas that would enable us to produce a high quality encap detergent. Well I'm HAPPY to hear that you liked it! Thanks for the feedback.




Rick Gelinas

Kinda makes you feel like a proud papa, don't it. LOL
It's good to be proud when you put something great together.

Rick Thode