I've been leaving bottles of free cleaner with my customers for the past 19 years.
It all started 19 years ago when I picked up the Suncoast Food Stores account. These are a chain of 17 Exxon/Convenient stores in our area that we picked up back in 1985. These stores are floor care not carpet cleaning. But I decided right from the start that they should receive a free bottle of floor cleaner each week when we serviced their store. I didn't want them to mop the floor with bleach or some other concoction and ruin my floor. So the alternative was to give them a bottle of floor cleaner. I purchased pint bottles and I had paper labels printed. We fill the bottles with a dilution of floor cleaner that they can use to mix in their mop bucket.
Well as I developed my carpet cleaning business I decided to do the same thing. I gave my customers a free bottle of spot cleaner with my own printed label. The customers love it! And it keeps my number in front of them.
This ain't rocket science. Just get yourself some bottles. Bottle prices run about 35 cents per bottle when you buy a case. Then make up some labels on your puter. Self stick labels are inexpensive. Or if you're really cheap (like I was with that floor care account) you can even print your label on plain paper and apply them with a glue stick. The least expensive component will be the 4 oz dilution of Releasit which will run 6 cents per pint (at that rate you could probably afford to splurge and mix it stronger). So your total cost could be under 50 cents per bottle. Or if you go with the fancier peal & stick labels the price may be an extra dime or quarter per bottle. Not a bad give away for well under a dollar.
We order 16 oz pint carafe bottles from...
All American Containers
2400 Gelman Place
Tampa FL 33619
(813) 248-2023
Now regarding the question above. Will Releasit retain its power in the diluted form? Yes in a sealed bottle it should last a good while. And if you choose to mix the Encap-Clean DS a little stronger at say 6 or 8 oz per gallon rather than at the normal 4 oz per gallon - you should see no problem whatsoever with reasonable shelf life in a sealed bottle.
If you decide to offer sample bottles to your customers there is one thing that you will want to be careful about. YOU now become responsible for the contents. If a toddler drinks it and gets a tummy ache - you've now become the responsible party. So make sure that you include all the pertinent safety data on the label. I can tell you two things in this regard. 1) We have given away bottles of free stuff for nearly 20 years and it has never presented a problem. 2) Diluted Releasit is probably one of the safest products that you'll find in the building - by comparison hair shampoo would be more hazordous.
So there ya have it. Providing bottles of spotter is easy as pie.
And here's one more alternative... Several of the cleaners are now selling the 32 oz bottles of Encap-Spot multi spotter to their customers. This is a serious full range encap spotter that the clients are not hesitating to pay for. I had lunch with a carpet cleaner from my area this past Friday who sells it to his customers for $12 a bottle. He says his customers love it and it's an easy sale.
Rick Gelinas