YOUR LETTER HEAD


DATE

PROSPECT INFO

Subject: Carpet Cleaning

TARGET PROSPEcT,
As you well know, customers are what keep small business afloat, keeping customers is what makes small businesses prosper. Great customer service, superior products & results is how we intend to ensure our mutual success.
(Company Name) would love to offer a free demonstration of our services as a show of good faith. Any 100 square feet (preferably in one of your problem areas) can be cleaned free of charge with no obligation. At no time will I or a member of my staff try any “high pressure sales”. We only want you to be able to see the benefits of our system first hand.
These benefits include:
Fast Drying- Our low moisture system dries faster. This allows you normal use of your floors with minimal if any disruption. The best part is your satisfaction is guaranteed!
Stays Clean Longer- Our Premium Cleaning Solutions leave no sticky residues & actually protects the fibers. This keeps the appearance of you facility at its' best for a longer interval.
Quiet & Convenient- No noisy machine in the parking lot, no hoses in your hallways. Our equipment is quiet enough to run outside a room & not disturb your customers & employees.
No Reappearing Spots- (Company Name)low moisture system greatly reduces the chances of returning spots. If a spot does return let us know & we will return at no charge to remove it.
Cost Effective- Our system allows us to not only produce great results. It allows for greater productivity, which helps keep your costs down. A penny saved is a penny earned.
Free Demonstration- We have nothing to hide. Let us solve one of your problem areas for you. No smoke. No mirrors. No obligation. Just clean carpet & friendly service.
Maintenance Plan- Let (Company Name) put your cleaning on auto pilot. We can eliminate the clean, dirty, clean, dirty cycle a lot of businesses experience. (Company Name) will tailor a proactive cleaning schedule for your facility. This helps keep your place of business attractive & inviting for your customers & employees. Regular cleanings will improve your company's a clean, professional image & extend the life of your floor coverings.
Convenient Scheduling- We even offer weekend & evening appointments. No extra charge, no hassle. (Company Name) understands you are busy people & will respect your schedule. We'll even be on time!
Feel free to contact us with any questions you may have. In addition, we assure you that no one will appreciate your business more than we here at (COMPANY NAME). A locally owned company operated by a proud veteran.

Sincerely,
YOUR NAME HERE
Title, Company Name
PHONE # & E-MAIL

Found a typo…
This keeps the appearance of you facility
Should be the appearance of your facility

I’d drop this worn out cliché…
A penny saved is a penny earned.

I think this negative statement might plant seeds of doubt into your prospects mind…
No smoke. No mirrors. No obligation.

I think this sounds tacky…
We'll even be on time!

I’d drop the veteran close. It doesn’t add persuasive selling power. The guy standing with a sign at the interstate says he’s a veteran too….
A locally owned company operated by a proud veteran.

Aside from those minor changes, I think you’ve got a good sales letter there. Great stuff!




Rick Gelinas
encapman

Thanks a million Rick.

Keep the reference to your veteran's status in a letter that you send to the commander of every veteran's post in the areas your are willing to service: VFW: American Legion;, etc. Many of these social facilities are extensively carpeted, and the membership should favor you over a non-vet.

Federal & State Govt. have to give some additional considerations to Vets as well.