ALL tools and cleaning methods are good. And truth be told, there's no way we can match the flushing action of HWE using any other method. HWE is unmatched in its ability to remove the highest quantity of soil in one shot.
While the excellent flushing action of HWE may sound like the bomb at first glance, we also recognize that there are some limitations. With commercial glue down carpet there's the higher likelihood of wicking. Wicking and recurring spill stains are a BIG issue with commercial carpeting! And there may be an issue with drying times and possibly leaving doors open. There may also be negative factors to the bottom line, such as equipment overhead and lower profits because of slower production times.
Before we draw conclusions, we really need to take a closer look at what we're cleaning. We're cleaning carpet. Carpet is made from short strands of fiber that are tufted together. And keep in mind that the majority of carpet fiber is synthetic.
Then there's the old factoid that the larger percentage of soil in the carpet (79%) is dry soil, leaving us to deal with the smaller percentage of sticky soil (21%). In the end, we're being called upon to remove a proportionately small amount of soil, from a short piece of fiber, that's fairly soil-resistant to begin with. And that's not all that hard to do!
Now here's the million dollar question; in view of what we just considered, how much water do we actually need to get the job done (in most situations)? Cleaners all around the world have demonstrated that they've enjoyed great success cleaning carpets using low moisture methods. It's been proven beyond a shadow of a doubt that low moisture cleaning methods can effectively clean the lion's share of the carpet that's out there. Like all things in life, everything has its place.
Of course, there will still come a time when some extraction/flushing may be required. So it's the course of wisdom to have extraction equipment at your disposal for whenever that need may present itself. But keep in mind that you are the professional and it's up to you to select the best method. It's up to YOU to select the most appropriate tools for each environment.
Experience has shown that low moisture methods such as encapsulation, bonnet/OP cleaning, and even powder cleaning can viably serve a considerable portion of a successful business model. And as the cost of owning and operating a truck-mount continues to escalate, the alternatives will naturally continue to look more attractive. Low moisture methods offer us a practical alternative.
So is encap cleaning the best? Is OP/bonnet cleaning the best? Is powder cleaning the best? Is HWE the best? The answer is NO. There is no singular "best" method for every situation. There are simply different tools. And a professional cleaner should know when to use a specific tool to achieve the desired results. While there are many advantages to low moisture methods, intermittently plugging HWE into the cleaning cycle is also advisable in providing a well rounded carpet care program.
My advice is to convey the thoughts expressed above to your client. Let them know that you have ALL methods at your disposal (because you do). Let them know about your training and your years of experience. Let them know about your companies guarantee and your fine customer service processes. And then let them know that ALL OF THOSE COMPONENTS COME TOGETHER to provide them with an exceptional service experience. Assure them that you will evaluate their carpet and select whatever method(s) are required to provide them with a great looking carpet that they'll be most happy with! And if you're using Releasit detergents you can add that their carpet will also stay clean longer than it would have with traditional cleaning products.
As was stated in the post above - we're selling "Clean Carpet" rather than the method. We're selling them on the results, not the mechanics of how we got the job done. As Greyhound used to advertise... "Leave The Driving To Us"
On a side note, since we're talking about tools and methods, I want to mention that we work hard to research and provide the best commercial carpet cleaning equipment and chemicals that are available. That is our sincere goal.
Rick Gelinas
rick@excellent-supply.com