Sometimes when describing the benefits of an encap chemical (I usually don't call it an encap chemical), I almost get the feeling that they don't believe me. Well, why not leave them something that they can look at everyday until they decide to use you.

Get two clear small plastic dishes. I actually used a clear cup and cut it down so it was only about a 1/2 inch tall. Whatever you use, it must be clear.

After discussing the superiority of everything you do (LOL), tell them you would like to leave them with a sample of the leading hot water extraction detergent and the leading encap detergent. Focus on the fact that leftover detergents in the carpet are one of the biggest causes of rapid re-soiling. Pour the DS in one dish, and the hwe detergent in the other (I am using liquid formula 90). You could even measure the amount with a measuring cup. Pour it full strength.

Now, as the day goes by, they will see the DS start to crystallize. By the next day, it will be completely crystallized. They will believe what you said about the encap detergent now that they are seeing it with their own eyes. I am still am amazed every time I do this.

Now what is happening with the hwe detergent? It's still in liquid form. In fact, it'll probably be in liquid form for a very long time. Even when it dries out somewhat, it will be very sticky and gooey.

My test dishes I ran at home blew me away. The only thing the hwe detergent was good at was catching little bugs that got stuck in the sticky mess.

Of course you would want to do an actual on the carpet demo primarily, but this would be a nice supplement, illustrating why they should not want anything else on their carpet.

Edit: To add to the effect, if the dish is higher in the middle (maybe only cups are like this?), it will allow the encap to dry with a nice uniform design. It will start to crystalize in the center where it's thinnest, then worked it's way outward. Pretty cool.

You can buy Petri dishes that would make your demo more professional with your logo on the top (cover).

Rich

Rich is right. You can order petri dishes online. We do all of our dish tests in Petri Dishes. They're very reasonably priced.

BTW that is an excellent marketing tip! Thanks for sharing it.


(Hey while you're drying products, try drying some of the other "so called" encap detergents side by side with Releasit too. I think you may be pleasantly surprised at what you discover.)







Rick Gelinas
rick@excellent-supply.com

While this is a good idea;sell the sizzle,not the steak,it is in no way, a true and representation of HWE, as well as you as a professional.

You are correct in assuming a lot of HWE products do not rinse out completely but quite a few do.Besides,the dish with the HWE product hasn't been rinsed with water,right?

So what happens when it is time to rinse/flush the carpet and your client remembers this demo,more importantly reminds you of the demo...what do you say then...?

If you are promoting you and your company as professionals in the commercial carpet maintenance field,you owe it to your client to provide a thorough and complete proposal.That would include periodic and intensive cleaning.

What you should do, is include another dish with Punch and see if it does crystallize.Again, make sure it too,has been rinsed with water.

Please keep in mind that my response is no way meant as an attack on you personally.
Patrick

Patrick,

I appreciate your objective viewpoint. However, in the case of Liquid Formula 90, that is the rinse agent. Thus, that will be left in the carpet.

In a commercial environment (which is who I am marketing to), I can't imagine too many guys rinsing completely with water. And even then, I thinking it might be virtually impossible to rinse anything completely out of the carpet.

Rick and Rich,

I will definitely look into those petri dishes. Great idea!

And Rick, I have tested another encap product in a dish, multiple times. Not good at all.

As you can tell,I'm unfamiliar with that product but doesn't it get diluted with water? That is what I really meant,heck I don't even rinse with plain water...why stop the cleaning process early?
Patrick

Patrick made a good point.

PATRICK'S QUOTE: "What you should do, is include another dish with Punch and see if it does crystallize.Again, make sure it too,has been rinsed with water".

In promoting our intergrated service we want to show that whatever method the custy prefer, we have the capability and equipment to do it. Not only that, but with safe and effective cleaning agents.


PATRICK'S QUOTE: So what happens when it is time to rinse/flush the carpet and your client remembers this demo,more importantly reminds you of the demo...what do you say then...?

The Punch does crystalize and if you demo for your custy with Punch, it demonstrates to them that you, and the cleaning agents you use is of the elite and superior in whatever method they prefer. Thats what they will remember. As Patrick mentioned.
So now they see that your "EQUIPPED FOR EVERY GOOD WORK"!

Thanks
Your Servant Alex

Cultivate the "OCCD" you had at first for the industry!

Guys, I appreciate what you are saying, but I think you might have misunderstood my post. In no way was I comparing the benefits of HWE versus VLM. Rather, I was simply focusing on detergents that my competitors use versus what I use, regardless of method.

I always let my prospective clients know that I use all of the methods (learned that from reading one of your previous posts in fact. Yes, I was paying attention.) including hwe, each having it's place. I do assure them that if a carpet is really dirty, I would not hesitate to use hwe, but only in conjunction with other methods that I use as well.

The only reason why I connected hwe with the detergent I mentioned is because realistically, that's what everyone uses here; hwe and basic detergents. That's what I used to use, too. So I'm not dogging hwe. Just dogging the other carpet cleaners:).

Thanks for making sure I don't shoot myself in the foot. I've learned a lot from all of you, but I know I still can learn more.

I had to edit this message a couple of times to get the happy faces right.