I am thinking of buying the CMS marketing program. What have been your financial results in the first 6 months? What about the first year?
I am interested in hard numbers. I made 100 calls got this dollar. I sent this many mailings out got % return resulted in this $. The bottom line is ROI. We track our marketing this way. I can not find any post that talk to this.

I can't speak for the other folks here, but during the past few years - 100% of the new work we obtained in our commercial carpet cleaning business has been directly connected to ideas that later went into the CMS program. With very few exceptions, if I got in front of a truly interested person and went through my presentation and dazzled 'em with a good demo, the account was in the bag, rarely did that fail. The material in the CMS has all been been field tested. I love reading business books and magazines which led to my reading a whole bunch of great books on marketing and business. Now boil all that info down, polish it up, and apply it to "commercial carpet cleaning" - that's what the CMS program is. The CMS is simply a compilation of marketing documents etc that will set you apart from every other carpet cleaner on the strip. It's a group of files that is designed to be used! Get out there and work with this material and you WILL see results.







Rick Gelinas
rick@excellent-supply.com

AMEN!

It is worth it's weight in GOLD. Then again, the disk is pretty light, so maybe that's not a good comparison.

Seriously, I have been marketing for a good two and a half months with the CMS program, and I have already landed a condo complex with 80 stories of hallways, plus vacuuming 3 times a week.

Needless to say, I still have a long way to go. However, we are talking about landing big accounts here, so of course it's going to take time.

I have also gotten a few other smaller carpet jobs in big buildings that I am hoping will lead to bigger things. It has given me ideas to get in front of the right people, and what to say once I'm there.

The CMS program will not do everything for you, but it will give you the tools that can make selling a lot easier.

It gives an awesome first impression, second, and third. What I mean is that they are wowed when they see your high quality brochure. Then, you blow them away with the demo. You can also show an effective powerpoint presentation. Next, they see your carpet inspection form. You follow that up will a professional proposal and contract.

Each step of the way, all they can see is quality, quality, and quality even before you've cleaned their carpet.

Of course, you will need to study up on knowing what you need to know about commercial carpet care as well as how to get to the decision maker in your area. You will need your nice logo polo shirts, business cards, etc.

All I can say is that I would not want market without the CMS. I have based my entire marketing strategy on it.

I think the bottom line is that the CMS can be as good as you are willing to make it be. It takes hard work, persistence, disappointment, and nervous moments, but eventually it will pay off.

Just a final note. It won't work by only mailing stuff or making phone calls. You will need to see people in person! Then, and only then can you get down to business. Setting up appointments to meet people should be goal #1. Everything else will follow.

I don't mean to be disrespecful but I have the following response.
1. I expect the author to say 100% of my business is from this.

2. I do know how to sell and cold call when I say 100 calls I mean F2F sales calls. When I say mailing I mean ability to get F2F.

3. What is your sales as a result of these targeted efforts. If you can not track this how do you know it works?

4. I have 2 sons that cut lawns I can tell you we do a post card mailing each spring. The boys then go out and meet with those that call F2F. The ROI is this for 08 $1759 for mailing to 5500 homes. $43259.00 was books in lawn contracts and projects. 25 new contracts where signed and 137 yards of mulch installed. All this happen in a 3 month sales period. If my 17 and 20 year old can have those results and we can track those type of numbers why can't cleaners do the same.

I know some will think my answer is harsh but I ask a simple question and got info on sales technigue, training and personal motivation.
It seems to me if you wanted to sell these programs you would have solid ROI numbers. Again I am looking for a honest answer with real numbers. Thanks. I hope someone can honestly reply.

I don't agree that there is a answer for your question, no disrespect. However each company will provide different sales effort so the ROI will vary, many varaiables. Also the amount of approachs to the prospect vary and some may take more than others. I just completed a 42,000 + facility that I have been keeping in touch with for over 1 year using the CMS info and my efforts finally paid off. Some you can lock down sooner than others. I would say that the ROI of the CMS should be reached with one job. It seems like you have a professional approach and tracking system so I'm confident you would benefit from the CD. Just my 2 cents

I know you want real world trackable numbers.  Those are going to vary depending upon how each person tracks their data.  These folks aren't scientists so they are going to be using different, and most likely non-reproducable data, that could lead you astray.  Not to mention all the factors that would be different for them, that could only ever allow you to ballpark the results.

So here is the simple way I look at it: Can you make the money you invest into the product, equipment (whatever you buy) back- and then some in a reasonable amount of time?  If so and you did this over and over again you have a time tested and proven winner- with only tracking one metric- did i make my money back and then ANY profit?

Now obviously if you can MAXIMIZE that profit you are even better off- that does require tracking.

So I guess my question would be do you think you can at least get $149 worth of business from the CMS program?  If your answer is Yes then you HAVE to do it and then answer your own question your own way, with your own data.

If your answer is No, then the only other question is: Do you have $149 of COMPLETELY disposable money that you can take a risk with?  If the answer is Yes then, I'd personally say then do it again.

Not the answer you were looking for, but maybe you can answer your own question- after all who on the planet can do that better then you!

Make you own luck,

Del Scrivner
Owner/Operator
Cowboy's Carpet Care

Tom,

This is a $149 package of tools for commercial marketing. $149

I believe you'll find the package to be very helpful.
Will you see a handsome return on your $149 investment?
The only way you wouldn't is if you failed to open it up and use it.

However if you're overly concerned, you may want to pass on the CMS package. You sound like you already have a good idea of how to create marketing, and track it, etc. So you may not need this package. Quite honestly, anyone at all could read marketing books, learn sound marketing principles, and put together commercial flyers, contracts, presentation material, etc - like what we've done with the CMS package. Some folks are naturally very good at that kind of thing. On the other hand, the CMS package provides a marketing toolbox for individuals who don't have the time to invest or the knack for developing marketing material. It fills a nice niche and has helped many.







Rick Gelinas
rick@excellent-supply.com

You are getting some very helpful answers, but you are just not seeing it that way. You are so focused on one particular reply, that you are missing a lot of valuable information.

The numbers are in the replies, but since you don't see numerals, you don't think that they are there.

Bottom line is that the CMS has worked well for those who have made good use of it. If that's not good enough for you, then you will probably never find your answer here.

For you to dismiss Rick's reply as being the "author's opinion" is very foolish in my opinion. If you don't trust him, then don't buy the program. You will need to trust his experience and knowledge if you want the program to work.

Tom while I have not used Ricks program to this point, I will tell you that if Rick says it works the program works. If you have been on this board long enough you will notices several respected people have posted it works.

There is no way Rick would try to push anything on anyone here it makes no sense to do so. In the long run it will hurt his business.

I had the pleasure of meeting Rick and spending a few days at Shaw's Tech services with him and several others. The Gent Know His Stuff, very willing to share and in no way will blow smoke up people rear end.

There is another reason you may not get real number responses in public and it is call the competition I would not post my # in public because of that.

For a mere $149, why don't you just order it and see what you think.

It's helped me land some very lucrative accounts, however it's just a tool. There's no magic bullet here, you are the one that's going to get yourself in front of the client, this is just going to make you look a little more professional doing it.

Rick's been doing this for a while, with a lot of success, so we would all be foolish not to see some of the tools he uses.

I can't believe he's actually selling this stuff for $149 bucks! Rick, come on man.... it's worth more!!

Where did Tom go?