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Tackle the Economy

January 23 2009 at 2:32 PM
Rick Gelinas 
Zach Graeve does a daily segment on marketing that I enjoy http://www.zachgraeve.com
Today's entry gives some good food for thought.---

"It is obvious to all of us that the world economy is in a tailspin, but that is no reason to give up now! Recessionary periods are one of the best times to go after market share. If your competition is scrambling to keep their head above water, now is your chance to go for the kill. If your company is also scrambling, you cannot let your competition see it. One of the best ways to accomplish this, is to take the fight to their turf. Start marketing in their segments and force them to spend resources keeping their existing clients, preventing them from going after yours."










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Rick Gelinas


    
This message has been edited by cimex on Jan 23, 2009 2:35 PM


 
 
Current Topic - Tackle the Economy
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