Anybody used Piranha Marketing and does it work? It seems very expensive if you ask me.

Thanx :~}
Mark Anthony

Afterglow Carpet Care

Yes his program does work, is it for you and will you use it is the question.
Joe's stuff is more geared for residential work in my view,at this stage in my companies life Howard Partridge is more our style.

If you are going after commercial market I would get Rick's CMS package, listen to audio presentations Rick has done, you will get lots of great information.

My best advice to you is deside what market you want to go after, find the companies that have done what you want to do and pick those companies brains. Most times you will get useful information, what you do with it is up to you


david

I agree with David. I used Joe's stuff several years ago when I was more focused on residential and it does work if you implement his ideas. Some people find him a little abrasive, but if you take the information and adapt it to your personality and your goals, it works well. I really like Rick G's program as it is more focuses to the commercial end, which is where I prefer to be.

Pick your marketing approach and get er done. The hardest part is implementing them and sticking to it. Sometimes you may start and get a little busy and then stop for a while. Marketing is like a train. It takes time to start the thing in motion and time to slow it down. So you need to be consistant to see steady, long term results.

Rick Thode
rick.thode@releasit.ca
Your Canadian Source for Releasit/Cimex

I bought it when he first got popular - a decade ago or more now. There are a number of cleaners who seem to like JP. But his stuff didn't fit my style personally. And as mentioned above, it's more geared toward residential than commercial.

What I honestly got from buying the package back then was a feeling of loss. I invested a nice chunk of money and didn't really feel satisfied with what I received. However that investment was a turning point for me. I had invested all this money, and felt that I had little to show for it. I began exploring what was out there in the field of marketing. So it was at that point that I became a fairly serious student of marketing. I began reading book after book on marketing and business development.

So I'm happy to say that I can indirectly attribute my investment in Piranha to learning how to market. If I hadn't blown that money, I doubt that I would have become serious about learning marketing. It was the kick in the pants I needed. And for that I am grateful.

Rather than investing in a marketing package, you might consider getting SERIOUS about learning marketing on your own. Committing to learning marketing may not fit everyone's taste, but I enjoyed it a lot. I feel like the old adage applies here - "teach a man to fish, and you feed him for a lifetime". When it comes to marketing, I'm happy to say that I learned how to fish.

I have a number of books in my collection. Here are a few of the better ones that I've read. I would recommend any (or all) of these...

The E-Myth Revisited by Michael Gerber
(You can't start marketing till you have "systems" in place for your business)

I have most of the books by Dan Kennedy and they're pretty good.
(Dan Kennedy had a big influence on JP)

The 22 Immutable laws Of Branding by Al Ries and laura Ries

Positioning The battle For Your Mind by Al Ries and Jack Trout

Marketing Warfare by Al Ries & Jack Trout

Experiential Marketing by Bernd Scmitt

Triggers by Joseph Sugarman

How To Drive Your Competition Crazy by Guy Kawasaki

Cold Calling Techniques That Really Work by Stephan Shiffman

The 25 Sales Habits of Highly Successful Salespeople by Stephan Shiffman

The Little Red Book of Selling by Jeffery Gitomer

How I Raised Myself From Failure To Success In Selling by Frank Bettger

Customers For Life by Carl Sewell

The Power of Nice by Linda Kaplan & Robin Koval


The following books are considered CLASSICS in marketing, and the marketing theories contained in them are still valid. They're fun to read too....

Tested Advertising Methods by John Caples

My Life In Advertising / Scientific Advertising by Claude Hopkins

Ogilvy On Advertising by David Ogilvy


That group of books will get you started. Another idea would be to go into any large book store and browse through the business books. That's where I head whenver I have time to kill. Reading business books has become kind of an addiction for me now. You may find it helpful too.











Rick Gelinas

Marketing makes me get out, associate with, and be pleasant to people.

I hate marketing.

Rick and all the board, you are a great help. Much appreciated.

Thanx :~}
Mark Anthony

Afterglow Carpet Care