I have the CMS system and it is the way my company will be pursuing commercial. Looks to be a great tool! As for the Perpetual Clean Service, I'm a bit confused on how one would talk a decision maker into going with it?

You mean you want to charge me for my whole building?
What are you trying to pull here?
Do you think I'm an idiot?
You wanna charge me 2 cents per sqft of my whole building, but I only have carpet on 50% of it... So you are really charging me 4 cents/sqft?

These are some of the replies that I expect to get if I offer to charge a customer (whether at a tiny price per sqft or not) to clean their carpet but charge you for 100% of the building and only perhaps 80% is carpet.

Don't get me wrong... I like the idea of this and Rick makes some great points on how this could look like a steal for a customer, but I have no idea how I would sell this to anyone!

No disrespect to ANYONE! HONESTLY!

I learned about this technique of marketing to LARGE buildings (over 75,000 sq ft) from Paul Thompson (of Connections fame).

Paul has been highly successful selling his large accounts this way. You simply take the 80,000 sq ft building and charge a set rate of say: .015 per sq ft for the Perpetual Clean service.

Sure there are areas that are not carpeted. Not a problem. You will be charging them $1200 a month to keep every square inch of their carpet clean. That's the number you show them - $1200 a month (not .015 per sq ft). And $1200 a month to provide "perpetual clean" - "constant care" - "never a dirty spot of carpet": for 80,000 sq ft of carpet --- can only be considered a bargain.

The customer feels that they've received a tremendous bargain! Of course we know that not every sq inch will be cleaned every month. It will be your job to dole out the cleaning at whatever interval is needed to keep the carpet at a perfect level of clean. In the end, you'll most likely be cleaning at a rate of around .15 per sq ft, when it's all said and done. You'll turn a nice profit, and the customer will receive a high level of service.

Hope this clarifies this cool concept a bit more for you.







Rick Gelinas

If you dont show them the square footage price will they still think its a bargin? Do you give them the square footage?

Give them the bottom line. In the scenario I outlined above they'd be getting 80,000 sq ft of flawless carpet for $1200 a month. That is what you present to them. And if they want to divide it down to the sq ft price, that's their business to do so. But even if they do, the price is still attractive.






Rick Gelinas