Has anyone done E-mail Campaigning your business, and if you have, how does it work for you, and what is the best way to do it?

Thanx :~}
Mark Anthony

Afterglow Carpet Care

I use ratepoint.com. I had used constant contact but found that ratepoint was cheaper for the same service, although constant contacts website is slightly easier to use. I try to send out at least one email a month. Usually stuff I come up with. I have had spotting tips, water damage articles, rug cleaning do's and don'ts, pictures of jobs we have done, videos, etc. I try to make it a informative piece. I might include a coupon in it, but most of all I try to educate customers with it. I use it more like a way to keep my name in front of them every month without them feeling like I am trying to sale them something. I usually send it out on the first of the month and if it doesn't go out on time I have actually gotten emails from people asking where it is.