Phil,
Thanks for sharing your experience. And welcome back to the dark side of the industry
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Your experience is not unlike my own. It played out slightly differently, but the results were the same in the end.
In the early 80's I began commercial carpet cleaning. Back in 1983 I was doing scrub & extraction with a 175 and a porty, because that's what a good friend had taught me to do. The results were pretty good, but wicking was a problem. So I went to my supplier to ask for suggestions (there were no message boards back then). That started a chain of "try this", "try this", "try this", "try this", "try this", "try this", "try this", "try this", "try this", "try this".
After trying every conceivable chemical and method, I owned a garage full of junk equipment and chemicals and I eventually resigned myself to the fact that CGD carpet would sometimes get the better of me. Sometimes there would be a wicking problem. Sometimes the customer was going to call and complain. Sometimes I would have to acknowledge that the carpet looked worse after the cleaning than it did prior to cleaning. Sometimes I was going to have to go back and do everything in my power to fix the messed up carpet.
That last paragraph is NO WAY to run a business. I had read the E-Myth by then, and I had learned that successful businesses need good duplicatable systems (like McDonald's). Well I knew our existing cleaning systems were NOT consistent, so I continued to look for a better way to clean commercial carpet.
By the late 90's the internet was around. I researched a lot of chemistry, and ran across a new program that Dupont was quietly working on called Resistech. They had a system of cleaning carpet that was similar to the system we are using now, however we've made some improvements to those earlier chemistry ideas.
I also knew for many years that the Cimex was the most powerful scrubber on the market. So I took the Cimex and put it together with a polymerized detergent and tried out this new cleaning system. Wow! I had stumbled upon something special. It realistically fixed the problems I had been struggling with for 15 years at that time.
I talked with a good friend of mine about what we were doing in our business. In trying to describe the process, which at that time didn't have a name, we ended up calling it ENCAPSULATION, since that seemed to be the best way to describe the process. Thus the name "encapsulation" was born. Up till that time, this word had not been used to describe carpet cleaning.
I began telling my experience to the world via early carpet cleaner message boards, such as the ICS message board. In the beginning, carpet cleaners ripped me apart. Died in the wool hot water extraction guys were quick to point out how dangerously stupid my idea was. I would spar with them a bit, and laugh to myself, because I knew what kind of results I was getting in my commercial carpet cleaning business. We finally had discovered a system that could make McDonald's burgers. We had success!
I still recall after my first ICS message board post about encapsulation, my good friend and IICRC instructor/mentor, the late Bob Wittkamp called me the very next morning to ask about the process. He about wet his pants when he learned how the process worked. Bob was a technical guy with a sharp mind and he liked to look at things from every angle. He asked me tons of questions and he could quickly see the benefits of encapsulation. As an ICS journalist, he went right to work and wrote an article for the ICS magazine that came to be known as the FIRST article about the "new encapsulation method" ever printed.
From that early start, more and more cleaners began to try the encapsulation method. And gradually more and more cleaners began to recognize that encapsulation is an excellent way to maintain commercial carpet. And that's how this new method of cleaning came to life. I didn't really invent anything new - I simply took ideas that were already out there and polished 'em up and made them known to the industry. And of course giving the new method a descriptive name helped too.
So like you Phil, I banged my head against the wall for a long time too before I discovered that encapsulation carpet cleaning fixed our problems and made commercial carpet cleaning profitable. But most importantly it enabled us to see CONSISTENT results. We could build E-Myth style systems into our cleaning business. We now had a method that worked for every single commercial carpet, all of the the time, without having to scratch our heads and try to explain what went wrong. We stopped getting the morning after calls to come back and correct a wicking mess. And we could easily train technicians to produce the same consistent results.
The encapsulation method worked for us, and little by little it has crept into the industry at large. Encapsulation is now taught by IICRC instructors in their classes. It's being used all over the world to maintain CGD carpets. The interconnected world of the internet enabled this new idea to spread like wild fire. Sure there are still some nay sayers out there who argue against it. As for the rest of the openminded world - a growing number of cleaners have opened their eyes and are enjoying the benefits of this practical cleaning system. It's been fun to play a part in this development. To quote Jerry Garcia -"What a long strange trip it's been".
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Rick Gelinas
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