A common mistake is to sell "METHOD" when we attempt to sell a new cleaning account our services. In this EncapBlog video I'll share with you why it's just plain dumb to get hung up in the loop of selling "method". When it comes to commercial carpet cleaning marketing, your customer is primarily interested in results. They want CLEAN CARPET, that's all. This EncapBlog video discusses the way to address questions that come up regarding method and how to increase your sales using a slightly varied approach. I hope this is helpful to you, and if I can help you in any way give me a shout.

Visit the EncapBlog to view this video....
http://encapblog.com/










Rick Gelinas

Good Video It is the old saying "People don't care how much you know, until they know how much you care"

Great topic and excellent explanation Rick.

We had the same difficulty when we first started offering Encapsulation and Low Moisture. We tried justifying ourselves before the question was even brought up.

At your suggestion we just sell cleaning and now don't even give it a second thought when presenting our proposal.

One thing I have learned here. Sell clean carpet not the method.

Rick,
Thanks so much for these Encap Blog sessions. I learn a lot from them.
I particularly liked your " truckmount guy " face and voice!

Great videos Rick,

The only problem I ran into on my last estimate since watching the film, is the manager got this really weird look on her face and asked why I need a monkey wrench to clean the carpets... lol jk.

Keep the great info coming!