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How do you guys who do a lot of Cimexing explain this type of cleaning to a commercial account who only used TM cleaning for many years?
What do you do or say at a demo?
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I like to mention that 80% of the soil is dry and we are going to remove that with our very expensive HEPA Vacuums.
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I don't explain it. I just do it and let the results do the talking.
I've learned over the years that if I start talking about methods or equipment, then I'm talking too much.
Like early this week, when I Cimexed that restaurant. I'd HWE'd it before. The owner, who is oriental, said "you no use water?" I said sometimes. And left it at that.
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Same here - I just do it and let the results speak.
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Carpet cleaners care greatly about systems. Customers only care about clean carpets and upholstery! The main thing is to be confident in who you are and the system you have chosen.
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I have some think my cimex is an extractor. I just go with it...lol
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I agree with Marty. Commercial is more results and convenience driven then anything else (with the exception of price, of course).
If anything they appreciate the fast dry times, no hoses, etc.
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i say, "how the demo'ed area turn out? any questions about the Quote i emailed to you? OK then let's schedule." clean. email invoice. get paid.
no explanations necessary.