Referral Program for Commercial Accounts

[Blue Ridge Floor Care]

We all know how important a referral program is to the growth of a residential cc business. Does the same apply in the commercial market? Do any of you have a referral program specifically for your commercial accounts/prospects? We are currently all commercial, but don't have a specific referral program. What are your thoughts? Do you think it could be a real sales driver?

[encapman]

I think it is a great idea. We used to offer a referral to our customers through Kleenstep back in the day. We had a measure of success with it.

Here's how you might present it:

Referrals are important to the growth of our company. We'd love to acquire a few more nice accounts like yours. If you know of another business that could benefit from our commercial carpet care, please feel free to pass our name along to them. They'll receive the same high level of service that you enjoy! And as a way of saying thanks to you - we'd like to present a $50 gift card for Outback/Carrabbas to you, when they book the job. As always, thank you for allowing us to serve you!