12-13-2012, 07:32 AM
Hi Derek,
We have serviced many accounts on an "as needed" basis. In a perfect world, it would be great to have them all set up on service contracts. However that's realistically not going to happen. But you can set up a number of them as recurring monthly accounts simply by educating the client about this option.
1. Help them see that this is a practical way to MAINTAIN their carpet on an ongoing basis.
2. Offer a discounted rate for doing it on a monthly basis.
3. Outline in your service contract doing different parts of the building on different months and then itemize it over the year. (Our CMS "Commercial Marketing System" has a form for this which makes it very easy and natural to set up a new account on an ongoing basis).
There's no magic way to convert all your clients to "monthly". But simply by educating them about the value of your maintenance program, you can help to move a number of them into the monthly basket. There will always be some pay as they go customers too, but you can increase the number of monthly accounts if you walk them through the advantages of going "monthly".
We have serviced many accounts on an "as needed" basis. In a perfect world, it would be great to have them all set up on service contracts. However that's realistically not going to happen. But you can set up a number of them as recurring monthly accounts simply by educating the client about this option.
1. Help them see that this is a practical way to MAINTAIN their carpet on an ongoing basis.
2. Offer a discounted rate for doing it on a monthly basis.
3. Outline in your service contract doing different parts of the building on different months and then itemize it over the year. (Our CMS "Commercial Marketing System" has a form for this which makes it very easy and natural to set up a new account on an ongoing basis).
There's no magic way to convert all your clients to "monthly". But simply by educating them about the value of your maintenance program, you can help to move a number of them into the monthly basket. There will always be some pay as they go customers too, but you can increase the number of monthly accounts if you walk them through the advantages of going "monthly".