12-18-2012, 12:12 AM
There are 2 types of advertising
1. Branding:
2. Call to Action:
Most call to action advertising/marketing works on the same principle.
ie: Nobody pays any attention to Ads or marketing approaches until they have a need for it. (except impulse buyers)
My point is don't make your cold calling commercial clients a branding exercise. Make it a call to action.
Cold calling can easily become branding but don't let it otherwise you are wasting your time.
Cheers
Jamie
1. Branding:
2. Call to Action:
Most call to action advertising/marketing works on the same principle.
ie: Nobody pays any attention to Ads or marketing approaches until they have a need for it. (except impulse buyers)
My point is don't make your cold calling commercial clients a branding exercise. Make it a call to action.
Cold calling can easily become branding but don't let it otherwise you are wasting your time.
Cheers
Jamie