12-18-2012, 07:33 AM
Targeted mailing to choice decision makers is more helpful than bulk mailing. However sending targeted mail to choice people should still be used as part of an overall strategy to get in front of the decision maker for a face to face presentation. Trust me on this. Commercial sales can not accomplished effectively via remote control. You've gotta go toe to toe to get results. If by chance you're not able to do this or aren't comfortable getting in front of a prospect, find a person you can hire to do it for you.