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How to get over the "hey that's not how the other guys do it"
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I remember when I first switched away from HWE on our commercial carpet cleaning accounts. I was worried that my customers would have an issue with it. But I was shocked - NOBODY ever questioned me.

Well that's not exactly true, one (count 'em ONE) male store employee asked me where the extractor was. After I assured him that the Cimex is a stout machine with 3 planetary drivers turning in opposite directions to scrub deeply he seemed to be satisfied, and he never questioned me about it again.

Actually, instead of hearing negative comments about the new way we were cleaning - what we got was a lot of positive comments. Common comments were - WOW! That's an impressive looking machine! Or - hey that's new! Always the reaction was positive. So I learned that the apprehension I had toward bringing the Cimex into our accounts and no longer providing HWE was all in my head and that it really wasn't a big deal at all for our customers.

Now other carpet cleaners may question my methods. Who cares? When I first started sharing what I had discovered on the message boards - the HWE crowd ripped me a new one. Big deal, I can handle a little abuse. However many of the sharper guys in our industry sat up and began to take notice, and since 2001 the encap method has continued to gain traction. Yet some of those poor HWE/only fellas still have their heads buried in the sand. Too bad for them. As Seinfeld's Soup Nazi put it... "No Soup For You!"
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RE: How to get over the "hey that's not how the other guys do it" - by encapman - 03-06-2013, 07:02 AM



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