Important selling points

[JuddBowers]

Important Selling Point?

I think this one is paramount!

"Bubba DOESN'T work here!"
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Make it absolutely clear that your company represents professionalism and quality service from start to finish. From the way your phones are answered, to your uniformed shirts, to your clean sharp looking truck, to your clean sharp looking equipment, to the way you greet the client, to the service provided, to your paperwork, and even your follow up. It all has to be PROFESSIONAL. Make it clear that you are not BUBBA.

No offense to anyone reading this who may actually be named Bubba

I couldn't agree more! I wear khaki dress pants, a white, logoed polo, and brown dress shoes (Eccos, they look dressy, but they're more comfortable than my sneakers). I get comments all the time in public, "you don't look like a carpet cleaner."

Thanks!

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Could not agree with David Hebert more. Establishing trust and relationships are key to a profitable business. It's funny, but I find that the people that utilize our company find the We Care about performing a professional job, and we earn their trust. They are quick to refer us to friends, family and the like. It's like picking low hanging fruit.

Probably just semantics, but trust and relationships are certainly the key to profit. But it doesn't "sell" the business so to speak, it sells the repeat business.

I think the keys to selling are just like a key chain. It contains many keys, you just have to know what lock you are trying to open to know which key to try.