Important selling points

[MikeB]

People do business with and refer business to those they know like and trust, now the question is how does one build the know you like you trust you feelings with everyone you meet?

Lets face it is it not who you know or who knows you, it is who knows you and who knows you and what you do with enough know you like you trust you feelings to give your company the job or referral when the opportunity presents it self

had to read it 3 times but it get it now