07-17-2013, 08:15 PM
I think there's 2 distinct types of customers in this scenario.
1. Customers who've approached you.
These customers have already decided to have their carpets cleaned for whatever reason. In this scenario the offer of a free demo is less likely to be taken up in my experience. The major benefit to offering a free demo to this customer is that it will instill confidence in their mind that you are professional and that you're service must be good if you are prepared to back it up with a demo. This will put you ahead of the others that just supply a quote and quite often means that that they will choose you even if your bid is higher than the others (within reason).
2. Customers you have approached.
In this scenario you're main aim is to provide reasons why they should have their carpets cleaned and educate them on the need and the benefits. In this scenario a demo is more likely to be accepted because it assists a customer who wasn't a prospect (until you made them think about it) to now see that they have a need and you have the solution. So in this scenario a demo is a lot more necessary to educate them and therefore more likely to be accepted. In this instance because you approached them you could quite likely be the only one providing a quote.
In both cases offering a free demo is making you look more professional, giving you a higher conversion rate and potentially making you more money.
My experience is that a time to do the job is organized for a later date as they usually need to choose an appropriate time and advise staff etc. but it also depends on the areas being cleaned.
Conversion is definitely higher with the offer of a demo.
Regarding larger areas being requested for the demo, most people are reasonable and this doesn't happen very often. Setting expectations before they agree to a demo helps here.
Regarding making a decision, if it's them who has called you and they take a demo then often booked on the spot. If you have approached them, then it depends on who you are dealing with (usuallythe gatekeeper initially) but usually they would need to consult with the decision maker anyway to get the go ahead for a demo and therefore you often get those on the spot too.
Sorry for the long post but I think it's a really good subject.
Cheers gents
Jamie
1. Customers who've approached you.
These customers have already decided to have their carpets cleaned for whatever reason. In this scenario the offer of a free demo is less likely to be taken up in my experience. The major benefit to offering a free demo to this customer is that it will instill confidence in their mind that you are professional and that you're service must be good if you are prepared to back it up with a demo. This will put you ahead of the others that just supply a quote and quite often means that that they will choose you even if your bid is higher than the others (within reason).
2. Customers you have approached.
In this scenario you're main aim is to provide reasons why they should have their carpets cleaned and educate them on the need and the benefits. In this scenario a demo is more likely to be accepted because it assists a customer who wasn't a prospect (until you made them think about it) to now see that they have a need and you have the solution. So in this scenario a demo is a lot more necessary to educate them and therefore more likely to be accepted. In this instance because you approached them you could quite likely be the only one providing a quote.
In both cases offering a free demo is making you look more professional, giving you a higher conversion rate and potentially making you more money.
My experience is that a time to do the job is organized for a later date as they usually need to choose an appropriate time and advise staff etc. but it also depends on the areas being cleaned.
Conversion is definitely higher with the offer of a demo.
Regarding larger areas being requested for the demo, most people are reasonable and this doesn't happen very often. Setting expectations before they agree to a demo helps here.
Regarding making a decision, if it's them who has called you and they take a demo then often booked on the spot. If you have approached them, then it depends on who you are dealing with (usuallythe gatekeeper initially) but usually they would need to consult with the decision maker anyway to get the go ahead for a demo and therefore you often get those on the spot too.
Sorry for the long post but I think it's a really good subject.
Cheers gents
Jamie