Advertising and Marketing

[Hoss]

I use Wordpress because it has so many social media plug-ins that I don't have to worry too much about coding - only about content.

http://hosshomecare.com

I have worked in advertising / social media for quite a while developing websites that are meant to compete with Amazon in key-word rankings. SEO in the long run comes down to three things - web page freshness, relevant links going in, and relevant content. Facebook in combination with Google+ carries a huge amount of weight. Even though my site has only been up for a year, my associated Facebook page captures first place in Google for: carpet cleaning bristol Rhode Island and I have strong placement for hardwood floor cleaning too.

However, independent franchises really can't compete with the massive advertising expenditures by the big sucking company. That is, they can't compete independently. What really could help all of our encap independents is to share links to each other on our own websites. An example would be a the text Carpet Cleaning - Mendota - Ohio with a link to your page. This has strong relevancy because it would come from a site associated with carpet cleaning, has the key phrase carpet cleaning, and the location.

The more of our franchises that did this, the greater our relevance would be compared to the giant sucking company.