08-19-2013, 05:57 PM
Here is what I hear from people:
They want DRY.
They want CLEAN.
They want it to be SAFE.
Now, I am not saying they want "green" or something to that effect. Although some do. I am not here to bash HWE or say I think it should be replaced.
I am trying to move in another direction with my business. I don't have the cashflow for a TM, nor do I really want to move in that direction. I realize it has it's place, but I want to move in the direction of encap products.
I realize that LM and fast dry times are a selling point. However, the hurtle I see is the "safe" issue. I am not trying to knock TM cleaning, but rather set myself APART from it. Make myself different but in a POSITIVE light.
"SAFE" IS an issue. Not just for me, but for my customers too. Others issues are fragrance and being hypoallergenic. Some folks don't like "smells" in their cleaners, some are concerned with it not having stuff that irritates allergies.
So, how about telling me how to address those issues. I know everyone can't be pleased. However, IF I can't set myself apart by offering what they want, what will make them WANT to use me?
They want DRY.
They want CLEAN.
They want it to be SAFE.
Now, I am not saying they want "green" or something to that effect. Although some do. I am not here to bash HWE or say I think it should be replaced.
I am trying to move in another direction with my business. I don't have the cashflow for a TM, nor do I really want to move in that direction. I realize it has it's place, but I want to move in the direction of encap products.
I realize that LM and fast dry times are a selling point. However, the hurtle I see is the "safe" issue. I am not trying to knock TM cleaning, but rather set myself APART from it. Make myself different but in a POSITIVE light.
"SAFE" IS an issue. Not just for me, but for my customers too. Others issues are fragrance and being hypoallergenic. Some folks don't like "smells" in their cleaners, some are concerned with it not having stuff that irritates allergies.
So, how about telling me how to address those issues. I know everyone can't be pleased. However, IF I can't set myself apart by offering what they want, what will make them WANT to use me?