Shorty - that is smokin' cool! What a great idea!
We've used sequential mailings with some success lately. The letters are very much in the Dan Kennedy style; good headline, nice pic of pretty lady pulling her hair out, scratch the itch until it's sore, talk solution, end with multiple testimonials. The second letter contains a juiced up offer with deadline. There's no question in my mind that Rick's approach works better - I just haven't dedicated the time to it.
We've used sequential mailings with some success lately. The letters are very much in the Dan Kennedy style; good headline, nice pic of pretty lady pulling her hair out, scratch the itch until it's sore, talk solution, end with multiple testimonials. The second letter contains a juiced up offer with deadline. There's no question in my mind that Rick's approach works better - I just haven't dedicated the time to it.