Does advertising work

[Hoss]

The best advertising deals that I have found are with local chambers of commerce. The membership fee usually covers multiple channels of marketing and events provide a venue to get in front of potential customers and network as Rick discusses.

I worked in online advertising for several years developing websites that competed with Amazon and big-box stores with B2B marketing. We had a $300,000K per month budget just for Google. Pay-per-click advertising, to me, is wasteful for a business such as carpet and floor care. It really only works with products that have been turned into commodities. You can't really compete with the deep advertising pockets of a Stanley, but you can blow them away with your actual service.