10-18-2012, 01:10 PM
I think Pete nailed it. It really comes down to what is your true cost of doing business and your profit structure? Each business needs to carefully look at what it takes to be profitable. There are many folks in business today in every conceivable industry who don't have a clue about what it takes to turn a profit. Every day they fritter away making sale after sale and gradually go out of business, in spite of the fact that they've had a healthy number of sales. Why? Because they didn't understand how to clearly see the overall picture of the business as it corresponds to profitability and how that relates to the future health of their company. Profit is like the blood. Profit courses through the veins of the business and without a sufficient flow the business will die. The important thing for each and everyone of us in business to do is to make sure that there's honest profit. One companies profit will be different than another's - so learning to gauge this is an individual criterium that needs to be learned and evaluated by each business on its own terms. Here's a very helpful book on this subject... http://www.amazon.com/Great-Game-Busines...038547525X
P.S. It's great to see you here Ray! Don't be a stranger.
P.S. It's great to see you here Ray! Don't be a stranger.