04-02-2014, 06:07 AM
Thanks, I've never heard "junk mail" referred to as EDDM before. I personally feel that "every door direct mail" is an enormous waste of money. The return on that is terrible.
For commercial work, the best strategy I've found is to get right in front of the decision maker. Set up an appointment and speak to them face to face. Run through a very brief presentation (I've had excellent success using a Powerpoint style presentation for this). After the presentation, perform a carpet inspection. Next provide a free demo. Write up a proposal. And close the sale.
I've found that it's OK to mail them some information, but the entire objective is to get in front of the prospect in order to do what I've outlined here. Mailing is simply a component part of a larger strategy of getting to speak with them in person.
But I'll be happy to be wrong. If any of you have found success doing direct mail, please share what's worked for you.
For commercial work, the best strategy I've found is to get right in front of the decision maker. Set up an appointment and speak to them face to face. Run through a very brief presentation (I've had excellent success using a Powerpoint style presentation for this). After the presentation, perform a carpet inspection. Next provide a free demo. Write up a proposal. And close the sale.
I've found that it's OK to mail them some information, but the entire objective is to get in front of the prospect in order to do what I've outlined here. Mailing is simply a component part of a larger strategy of getting to speak with them in person.
But I'll be happy to be wrong. If any of you have found success doing direct mail, please share what's worked for you.