04-13-2014, 01:00 PM
Every Door Direct is a great program for residential, it was not really designed for commercial application. You cannot send to commercial only with this program, you would be wasting lots of money this way since most of your mailing would be going to residential homes.
When we are mailing to commercial buildings that I want to service first thing I do is find out how the cleaning is handled janitorial company's job, property management companies job, tenants are responsible for their spaces prop management does common areas, and so on.
Find out who makes the decisions on the cleaning contracts.
We then implement our 4 to 6 step lumpy mail sequence, with phone call of visit in the middle sequence.
I pick 50 places at a time to do this to then rotate back though in about 3 to 4 months. I have not had to do this in a while as I choose the keep it small manageable and profitable model for our business.
When we are mailing to commercial buildings that I want to service first thing I do is find out how the cleaning is handled janitorial company's job, property management companies job, tenants are responsible for their spaces prop management does common areas, and so on.
Find out who makes the decisions on the cleaning contracts.
We then implement our 4 to 6 step lumpy mail sequence, with phone call of visit in the middle sequence.
I pick 50 places at a time to do this to then rotate back though in about 3 to 4 months. I have not had to do this in a while as I choose the keep it small manageable and profitable model for our business.