06-16-2014, 06:05 PM
Lee, let's use your McDonalds example to leverage my point here-
"Learn to adapt" exactly what maccas has done. Take their coffee.... At some point there was probably a starbucks opening up across the street from maccas, sucking much of their coffee loving customers over to starbucks, because their reputation for high end, consistent, delicious coffee was very well regarded. Did maccas say "well we can't cater for the coffee market as well as them so we'll just go back to burgers"?- No, they didn't. They opened and promoted the ***** out of McCafe, and included not only gourmet style coffee but all of the gourmet treats to go with it. They adapted- and I think they're doing ok.
Why hone your business in on one portion of the market? Why limit yourself/ your business? Thats a recipe for non-growth.
Ned
"Learn to adapt" exactly what maccas has done. Take their coffee.... At some point there was probably a starbucks opening up across the street from maccas, sucking much of their coffee loving customers over to starbucks, because their reputation for high end, consistent, delicious coffee was very well regarded. Did maccas say "well we can't cater for the coffee market as well as them so we'll just go back to burgers"?- No, they didn't. They opened and promoted the ***** out of McCafe, and included not only gourmet style coffee but all of the gourmet treats to go with it. They adapted- and I think they're doing ok.
Why hone your business in on one portion of the market? Why limit yourself/ your business? Thats a recipe for non-growth.
Ned