08-13-2014, 02:17 AM
Have not found it to work. Junk mail... errh "Direct Mail" is not cost effective IMHO.
In my experience - targeting accounts and directly working with prospects in person is what lands commercial accounts. That includes phone calls, mailings, in person meetings, and follow up emails. Target a smallish list of what you'd consider to be ideal clients, and then hammer away at that list. Be consistent. Make return visits to the same prospect over and over until they become your client. Getting in front of the customers is what nails the account. And doing a free demo helps too! This is the technique that has always given me the best results.
In my experience - targeting accounts and directly working with prospects in person is what lands commercial accounts. That includes phone calls, mailings, in person meetings, and follow up emails. Target a smallish list of what you'd consider to be ideal clients, and then hammer away at that list. Be consistent. Make return visits to the same prospect over and over until they become your client. Getting in front of the customers is what nails the account. And doing a free demo helps too! This is the technique that has always given me the best results.