11-17-2012, 05:37 PM
Hi Neil,
Yes, I would use the same products for the demo that you plan to use for the actual cleaning.
I usually look to clean a very soiled section of the carpet. Try to do it so there's a pronounced transition line where you leave off. You want them to see a stark A/B comparison between the area that you cleaned and the area that you didn't clean.
Here's a technique that has landed accounts for me. Go in and ask them if there are any problem areas. Regardless of what their answer is, follow up with a second question - Do you have any recurring spill stains?
If they don't have any recurring spill stains - then proceed to clean a small piece of their worst section. The demo is not a free lunch, it's a great way for them to see how good your service is. The idea is to give them a taste. Let them see your stuff.
Now if they do have a recurring spill stain problem - it's show time! I will ask them if the spot has come back after previous cleanings. Normally their answer is - Yes. Now I drop the bomb. This little trick WILL land you accounts! Tell them - "I'd like to clean half of the spill stain - leaving one side untouched as a point of reference." "Your staff can then walk on it for a few days and if the side I cleaned doesn't come back - can we talk seriously about your carpet cleaning?" It's a challenge that they can't resist. If they've been struggling with recurring spill stains and you can get rid of it - you're their hero! And it becomes very easy to land the account.
Here's How To Perform My Super Duper Never Fail Spill Treatment:
How To Eliminate a Recurring Spill Stain: [EASY AS ABC]
A. First. Scrub the spot for at least 60 seconds (scrub for 2-3 minutes if the spot is a tough one). Scrub it with next to no moisture in the pad (practically zero moisture). So you're scrubbing the daylights out of that spot with MINIMAL moisture. I will normally scrub a circle around the spot with the Cimex first, leaving the spot bone dry. Then I'll run the machine over a section of dry carpet for a few seconds to dry out the pads. Then without squeezing the solution valve, I'll criss-cross over the spot for a minute or more as outlined above.
B. Next. Spray a few good mists of concentrated any Releasit shampoo onto the area using a trigger sprayer at a rate of 50/50 with water.
C. Final step. Work the concentrated Releasit down into the fiber by running the machine across the spot one last time.
This process works perfectly just about 100% of the time, if it is performed to the letter. You must scrub intensely with minimal moisture first. Then apply the concentrated Releasit. Then work the concentrated Releasit down into the fiber. The fluoro-chemical retards the wicking process during drying, and the concentrated polymer crystallizes any spill residue remaining at the base of the carpet. BaddaBing-BaddaBoom the recurring spot is gone for good. Even if the carpet is cleaned later with HWE, the spot won't reappear.
Yes, I would use the same products for the demo that you plan to use for the actual cleaning.
I usually look to clean a very soiled section of the carpet. Try to do it so there's a pronounced transition line where you leave off. You want them to see a stark A/B comparison between the area that you cleaned and the area that you didn't clean.
Here's a technique that has landed accounts for me. Go in and ask them if there are any problem areas. Regardless of what their answer is, follow up with a second question - Do you have any recurring spill stains?
If they don't have any recurring spill stains - then proceed to clean a small piece of their worst section. The demo is not a free lunch, it's a great way for them to see how good your service is. The idea is to give them a taste. Let them see your stuff.
Now if they do have a recurring spill stain problem - it's show time! I will ask them if the spot has come back after previous cleanings. Normally their answer is - Yes. Now I drop the bomb. This little trick WILL land you accounts! Tell them - "I'd like to clean half of the spill stain - leaving one side untouched as a point of reference." "Your staff can then walk on it for a few days and if the side I cleaned doesn't come back - can we talk seriously about your carpet cleaning?" It's a challenge that they can't resist. If they've been struggling with recurring spill stains and you can get rid of it - you're their hero! And it becomes very easy to land the account.
Here's How To Perform My Super Duper Never Fail Spill Treatment:
How To Eliminate a Recurring Spill Stain: [EASY AS ABC]
A. First. Scrub the spot for at least 60 seconds (scrub for 2-3 minutes if the spot is a tough one). Scrub it with next to no moisture in the pad (practically zero moisture). So you're scrubbing the daylights out of that spot with MINIMAL moisture. I will normally scrub a circle around the spot with the Cimex first, leaving the spot bone dry. Then I'll run the machine over a section of dry carpet for a few seconds to dry out the pads. Then without squeezing the solution valve, I'll criss-cross over the spot for a minute or more as outlined above.
B. Next. Spray a few good mists of concentrated any Releasit shampoo onto the area using a trigger sprayer at a rate of 50/50 with water.
C. Final step. Work the concentrated Releasit down into the fiber by running the machine across the spot one last time.
This process works perfectly just about 100% of the time, if it is performed to the letter. You must scrub intensely with minimal moisture first. Then apply the concentrated Releasit. Then work the concentrated Releasit down into the fiber. The fluoro-chemical retards the wicking process during drying, and the concentrated polymer crystallizes any spill residue remaining at the base of the carpet. BaddaBing-BaddaBoom the recurring spot is gone for good. Even if the carpet is cleaned later with HWE, the spot won't reappear.