06-07-2015, 01:47 PM
(06-07-2015, 10:27 AM)Matthew Wrote: It was an interesting read. So, mainly what I got from it was stay away from general words, keep a narrow focus, and choose colors opposite of the competition. Obviously there was much more, I just found those items to be immediately relevant. By reading it, it almost appears like everyone who shoves the words "Capet Cleaning" or "Floor Cleaning" in their name is shooting themselves in the foot. By the standards of the book, more appropriate names would be:
Cor-Clean (a homage to Cape Coral, the city I'm from)
HydroShine (Hydro is a prefix commonly associated with watering and cleaning, Shine with the after effects of cleanliness, could also be HydroBright)
Purebright (A general suggestion of a lack of contaminants)
Quik n' Clean (Verbal symmetry)
Stericare (A mash up of sterile and care to create an entirely new word)
Your thoughts?
Please pardon my candor - but you asked for input. So here's what I think...
Cor-Clean is not specific enough to "Cape Coral"
HydroShine sounds like a car care product.
Purebright might work.
Quik N' Clean sounds like I might get a "quickie" service.
Stericare sounds like a medical cleaner. And since carpet cleaning is NOT sterilizing anything it's also a stretch.
Read the book!
