Persistence Pays- Who's your target?

[encapman]

What to go after? That depends a lot on your market. Government buildings, healthcare, schools, nicer office buildings, there really is no limit to what you can go after. I'm a big believer in "cherry picking" the choice accounts. Lock in a handful of desirable accounts and then hammer away at them. That's what I mean about "persistence". Continue to cultivate the choice accounts till they finally become your client. Hey, somebody will eventually need to clean their carpet, and that somebody might as well be you.